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BetterUp
Leadership coaching & employee wellbeing platform
BetterUp blends coaching, behavioural science, and personalised development to help employees thrive.
My Focus
Value framing
Tied BetterUp’s coaching model to business outcomes like performance, retention, and leadership strength.
Use-case articulation
Outlined workplace challenges — burnout, churn, skill gaps — and how BetterUp addresses them at scale.
Audience resonance
Wrote with clear, enterprise-focused language tailored to HR and people-leader decision makers.
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